I certainly don't fault any dealer for sticking with a business plan which they believe is working, and I don't think that any manufacturer should force any of their dealers to push one brand over another from a different manufacturer. It is entirely the dealer's right to continue to leverage the investments they have committed to whatever brand is contributing to any success they may be enjoying.
However it is clear that there are currently no dealers in Manitoba who can or will support IDEAL, either because they have the Fendt franchise but are choosing to focus on Claas Lexion, or because they do not have the Fendt franchise and AGCO is not interested in granting new franchises.
This was my concern from the beginning with the decision to market IDEAL as Fendt only in North America, whereas it also, or even primarily, marketed as a Massey in all other markets. Some regions will be under-serviced, or even not serviced at all.
Currently all of the IDEALS are being built in Italy, but representatives from AGCO have indicated that eventually they want to be producing IDEALs in Kansas. If the plan really is for the IDEAL to be primary combine brand for AGCO, eventually the current North American Massey design, and possibly even the Gleaner, will be phased out. Obviously, this compounds the problem, as current Massey and Gleaner customers would be left orphaned unless the IDEAL is offered by their local dealer.