What Bayer(and presumably other companies not long after) don't understand it they should not be entitled to participate in the upside benefit of their product because they aren't participating in the RISK of growing the crop. Sure they say you might be refunded a part of the purchase price of the product, but I guarantee they aren't going below their cost of production on it! They are also not participating in: applying it properly and all that involves, as well as doing all the other field operations in a timely and proper manner to protect those input investments for Bayer.
So like always the farmer takes all the risk and the parasites at the trade shows scheme on how to get an ever larger slice of the pie. I like Bayer and they have a lot of great products, but sell them to me and then get lost. If a farmer falls for this then it's just plain stupid IMO. Whatever the risk of failure from a fungicide not working is a minor risk that any farmer should be more than prepared to take, but letting these big seed and chem companies into our balance sheet in an ever increasing manner with zero risk to them is something modern agriculture might not survive.
AN ERROR DOESN'T BECOME A MISTAKE UNTIL YOU REFUSE TO CORRECT IT
Orlando A. Battista