Join Date: Apr 2011
Location: central Alberta
Mentioned: 0 Post(s)
Quoted: 311 Post(s)
One additional comment about marketing: It affects the biggest number on the balance sheet which is the gross income. Sometimes we spend a lot of time on little things that are fairly inconsequential in the grand scheme of things and ignore marketing.
Exactly. How many threads are there on here about the minutiae details of crop production or equipment choices amounting to pennies per acre, and rarely a post on marketing. The low to high swings even within a boring flat marketing year can easily be 25%, when profit margins are in single digit percentages(or less). 25% change in gross income is massive. Compared to (for example) a fungicide application which is debated endlessly, and may have a 50% chance of a 5% yield increase( to pull numbers out of thin air). Which deserves more attention?
Justin Trudeau, accomplishing miracles since 2015, making Pierre Elliot look smart, competent and western friendly.