Join Date: Apr 2011
Location: central Alberta
Mentioned: 0 Post(s)
Quoted: 305 Post(s)
I think the best way to avoid being a bottom 1/3 marketer, is not be in a situation where cashflow dictates marketing decisions ( buying or selling). Easier said than done, I realize, but consider this:
Some marketers refer to the John Deere Low, when payments are due so farmers all have to sell. If payments on late modeled machinery are what puts many operations into a situation where cashflow dictates poor marketing timing, maybe the equipment helped them increase productivity 10% over old payed for equipment(doubtful), but it cost 20% of gross profit due to having to sell at the bottom to make the payment, wouldn't they be better off with poorer productivity and better profit? Completely hypothetical numbers of course, and many operations not only do justify new equipment, but also do it profitably, but I also know there are many for whom it is a viscous cycle.
Justin Trudeau, accomplishing miracles since 2015, making Pierre Elliot look smart, competent and western friendly.