I think you gotta treat it for what it is currently- a decent way to move grain into feedlot alley, and to engage with US and specialty crop buyers, so naturally it isn’t overly useful if you’re not selling into those markets. Big grain companies seem to be ignoring the platform because the less transparency there is the better for them. If they could get enough momentum to force big companies to come there to buy grain I do believe that would be very positive for farmers as a whole but I don’t see how it’ll ever happen. Currently it is mostly VC funded and I believe it’s chances of ever becoming profitable on its own legs depends on the big grain buyers. I’m hoping they succeed but I don’t believe it is a slam dunk. That all said, it is free and pretty simple to post your grain, I sold durum on it last year to a US buyer for a price I absolutely never would have gotten if I ignored the platform. They keep updating the platform to make it easier to sort through the information as well. The customer service has been top notch as well. I’ve sold a fair amount of grain on it, all fees barley, durum and pulses, and am yet to have a bad experience. I can’t say the same for some of my experiences with more traditional brokers like Johnston’s
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