They lost me as a customer in 2014. I used to have an entire yard full of red paint and was a reliable 1-2 year flip guy, my trades rarely saw the lot. When it changed from Miller Equipment to RME you could see the trajectory turn downward.
I'm not going to claim intimate knowledge of how their internal operations are run, but here is hopefully some constructive criticism.
>Less control at the local dealer level, move away from store managers
>Sales, Parts and Service dep't seem to be tracked separately with incentives given to each. This leads to an "each for their own" mentality, instead of working together. Seems every deal ends up involving all three departments in some way, so they need to be on same page and not fighting with eachother.
>Seems to be a bias to sales guys operating off commission. Ag is a cyclical business and good employees should not be wondering where their next paycheck is coming from.
>Need to keep good employees and keep them interested and engaged. Ask for their input. Everything seems to be a top-down management structure which is wrong.
Other issues have been:
>CNH has had a decline in product quality, too much cost cutting with Chinese parts and poor build quality.
>Rapid rise in cost of equipment. This is not the fault of the dealers necessarily but IMO will lead to the widespread failure of the industry as we know it. This is completely unsustainable and I'm guessing the whole ponzi scheme collapses within 5-10 years.
>An industry-wide move toward glamorizing equipment. This can be blamed first on JD but everyone is participating these days. Look at the buildings these guys are putting up and the service trucks they drive, WE PAY FOR ALL THAT CRAP!!! This is a huge problem. It's just equipment and it does not make a farm successful, it's neccesary to have it but it's only one line on the balance sheet. Smart managers look for ways to minimize that line, not make it bigger and they don't care how it looks to the neighbors. It has to start being run like a business again...
Hopefully that was helpful. Our local store recently hired on one of the previous guys that was key in the "Miller Equipment days", I have modest hope that he is allowed to change a few things, will wait and see.
AN ERROR DOESN'T BECOME A MISTAKE UNTIL YOU REFUSE TO CORRECT IT
Orlando A. Battista