I guess I better explain why I know the following stuff. I know I'm not allowed to sell or try to influence discussions but this relates.
I have my PHD. Papa Has Dealership. I married the owners daughter and it wasn't long before I was hired and moved up to north-west Alberta. I don't sell Ag. I sell vehicles. I'm trained in a lot and can operate a lot but do not ask me to fix your tractor. I was pretty good in a grain-cart and primarily am a backup for testing sprayer stuff. (Rate control, auto-steer, automatic booms....)
Ross Ag, in Falher (AB) used to be a family owned JD dealership. It was bought out by Martin Deerline a few years ago. I worked there first doing the autosteer as the technology came out. (Accutrak, Starfire, Raven, Trimble) I chatted with the manager about half a year after the sale. He said pretty much as the others. It turned corporate. Not allowed to do a conquest sale where a discount is applied. All full price. Plus the constant grind on the phone from them bawling about not enough sales. Wasting so much time on daily morning meetings. Its a bi-lingual area with some SERIOUS green paint loyalty. He has his finger on the pulse.
Dave Ross Equipment is still owned by the Ross family and is at the 4th generation mark starting in 1941. (Dave picked up a Chrysler dealership for the same building in 1949.) They were dropped from JD when Dave himself died in the 90's. Al Ross switched to Versatile. Picked up Morris and some others. Did Rogator for a few years. They couldn't keep up with the Rogator warranty and was using too much mechanic time.
The big family story is that Al Ross decided to take a trip to visit his Scottish Ross roots. Stopped in at a pub. Happened to stand next to a mechanic. One who worked at the Alvan Blanch factory. The AB driers have a good design and the ones built in the 60's are still running at the whisky other alcohol factories. After a few years and some lessons with international shipping and the assholes who wouldn't accept the british burners for use in Canada equipment, they were converted to approved CSA equipment. Ugh.
That's about it.
Another family dealership is working to survive. The Rosses has experience with diversifying to stay alive. It is the only way it seems.