My wife teaches a 4H horse club close to Saskatoon... a good healthy mix of farm kids, city kids, acreage kids, and every other kid from wealthy to poor families.
You know what strikes me? They all have cell phones. We're talking about "tweens" here... not old enough to think for themselves but already on facebook, twitter, instagram, and the like.
What do you think they believe more? What some boring teacher in school tells them, or what the Memes, stories, pictures on their "walls" say? People like to believe people they know... friends, family - first.
If you want to discredit these yuppies, which you refer to as "media" (and as you guessed, I call yuppies), we need to do it on platforms kids (well, next generation) actually uses... The new generation doesn't even have regular TV anymore... And I can guarantee you they don't read forums like this one...
I hate to say it, but even these boards are starting to slowly die...There's a lot of members from here that don't post anymore, or very rarely... but they are super active on Twitter/Facebook/etc. There's Farming groups, trucking groups... on twitter hashtags like #plant15, #harvest15... #westcdnag, #farm365.
Will the platforms evolve? For sure. Myspace was the first one out of the gate and it's pretty much obsolete....
Youtube is another good one to use for public education, and to get the debate going....
"It's not about organic vs. conventional ag - or organic vs. gmo, or vegan vs. meat eater. It's about having the freedom to choose what and how you want to eat, and allowing farmers to produce food that fits everyone's belief systems and economic abilities to the highest standards possible".
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