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CNH is seeking a Sales and Marketing Manager-Application Equipment-Racine, WI
We are looking for an EXPERIENCED Sales and Marketing Manager in Racine, WI. This individual will be responsible for development & implementation of sales, marketing and support strategies for the application equipment product line (sprayers, floaters, pull-type sprayers, fertilizer equipment) that meet Case IH NAR corporate sales & financial objectives.
Directs efforts to achieve sales and market share goals in multiple areas/territories that constitute a region, in accordance with regional marketing/sales plans as they relate to the specific brand. Responsible for the development and implementation of region business strategy and growth initiatives.
Ensures NAR regional sales and market share goals are achieved through the effective placement, motivation, and development of sales and support professionals

Assesses data provided by sales staff and implements regional sales strategies; identifies business opportunities and pinpoints problem areas

Identifies market changes, key competitor strategies, industry trends, sudden shifts, market loss, and adjusts marketing plans to capitalize on identified opportunities

Actively calls on key customers and assists sales force where appropriate

Manages budget process for assigned region

Dealer & distributor management/continuous improvement of dealer network in NAR

Bachelor’s Degree in related field (MBA preferred)
Minimum 10 years comprehensive experience in sales and marketing with direct experience with dealers and dealer operations
Minimum 3 years experience managing people
Extensive industry experience in heavy equipment industry sold through dealer network
Strong financial acumen
Excellent verbal and written communication skills, including proficiency in basic computer skills (Word, Excel & sales reporting systems)
This is a field position; 75% travel, including overnight travel, is the norm.

Interested candidates should forward resumes to Kristen Todd at [email protected]

Kristen Todd
CNH Talent Acquisition Team
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