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198 Posts
Dear Valued Customer:
As you probably know, our company evolved from what was the Allis-Chalmers Corporation.
Though we never officially went by the name Allis-Gleaner Company, the name AGCO will forever
be tied to its deep roots in agriculture. In our early years, it was loyal customers like you who helped
us grow and prosper.
Some two decades and numerous acquisitions later, we have grown to become the third largest
agricultural equipment company in the world. With multiple brands in our portfolio, we now do business
in over 140 countries and have emerged from a tractor and combine business into a leading technology
provider, competing in virtually all segments. Because of our success, the success you contributed to,
the need to adapt to change has become inevitable.
A decision for our future.
Some time ago, we announced a decision to reduce the number of brands we offer. By focusing our
resources on fewer, stronger brands and product lines, we can foster stronger dealers and bring more
innovation to key areas for our customers. In the end, our decision had to be made in the spirit of becoming
a better company. A more productive resource. And a nimble partner structured to answer your continually evolving needs.
While the specific timing has not been determined, we have decided to phase out the familiar orange
tractors sold under the AGCO brand. Let me assure you that this decision was anything but easy.
Given the significance of “orange paint” in our company, we had to consider its impact on our employees,
our AGCO dealers – and most important of all – customers like you.
AGCO and your dealer will be there for you.
When you purchased your AGCO tractor you put your trust in us. To not only give you a tractor that
does the job, but for the product support to back it up. We will honor our promise. We are working with
AGCO dealers on a plan to transition them over time to Massey Ferguson dealerships, or in some cases Challenger. Either way, AGCO is committed to providing you with comparable models – in most cases
built on the same platform as your AGCO tractor – that will provide you with choices you'll find every
bit as satisfying. And we will demonstrate that your relationship with your dealer can not only be maintained,
but improved, with a full line of hardworking products and enhanced service and support.
Naturally, AGCO will stand behind your dealer with parts and full warranty support for your orange tractors.
In fact, today, we still supply parts for orange tractors dating back to the fifties and we are committed to keeping your orange tractor running strong. But our long-term goal is to find real, tangible ways to convince you that evolving from orange to red or yellow can be a positive, fruitful experience.
Another great tradition lives on.
To our customers wondering about the future of Gleaner combines, I would like to take this opportunity
to say that Gleaner absolutely has a long future. The innovative technology we have in our silver Gleaner transverse combines sets us apart from the rest. We are committed to growing Gleaner, as evidenced by the investments we're making in even more aggressive advancements. And we feel that the best is yet to come!
We want to keep you in the family.
Today AGCO is building some of the best products in the industry, from our tractors with their innovative
CVT transmissions to our Hesston balers and our Sunflower disc harrows. Our future is brighter than ever. And our best days are ahead.
Our goal is to help make sure yours are too, by being there for you with a strong family of full-line dealers
who can provide you with the very best choices and the very best products.
For a very long time to come.
You have helped AGCO grow to become what it is today. We appreciate your loyalty more than you know. Given the chance, we will work harder than ever to reward that loyalty. And continue working to earn it,
every single day.
Thank You,
As you probably know, our company evolved from what was the Allis-Chalmers Corporation.
Though we never officially went by the name Allis-Gleaner Company, the name AGCO will forever
be tied to its deep roots in agriculture. In our early years, it was loyal customers like you who helped
us grow and prosper.
Some two decades and numerous acquisitions later, we have grown to become the third largest
agricultural equipment company in the world. With multiple brands in our portfolio, we now do business
in over 140 countries and have emerged from a tractor and combine business into a leading technology
provider, competing in virtually all segments. Because of our success, the success you contributed to,
the need to adapt to change has become inevitable.
A decision for our future.
Some time ago, we announced a decision to reduce the number of brands we offer. By focusing our
resources on fewer, stronger brands and product lines, we can foster stronger dealers and bring more
innovation to key areas for our customers. In the end, our decision had to be made in the spirit of becoming
a better company. A more productive resource. And a nimble partner structured to answer your continually evolving needs.
While the specific timing has not been determined, we have decided to phase out the familiar orange
tractors sold under the AGCO brand. Let me assure you that this decision was anything but easy.
Given the significance of “orange paint” in our company, we had to consider its impact on our employees,
our AGCO dealers – and most important of all – customers like you.
AGCO and your dealer will be there for you.
When you purchased your AGCO tractor you put your trust in us. To not only give you a tractor that
does the job, but for the product support to back it up. We will honor our promise. We are working with
AGCO dealers on a plan to transition them over time to Massey Ferguson dealerships, or in some cases Challenger. Either way, AGCO is committed to providing you with comparable models – in most cases
built on the same platform as your AGCO tractor – that will provide you with choices you'll find every
bit as satisfying. And we will demonstrate that your relationship with your dealer can not only be maintained,
but improved, with a full line of hardworking products and enhanced service and support.
Naturally, AGCO will stand behind your dealer with parts and full warranty support for your orange tractors.
In fact, today, we still supply parts for orange tractors dating back to the fifties and we are committed to keeping your orange tractor running strong. But our long-term goal is to find real, tangible ways to convince you that evolving from orange to red or yellow can be a positive, fruitful experience.
Another great tradition lives on.
To our customers wondering about the future of Gleaner combines, I would like to take this opportunity
to say that Gleaner absolutely has a long future. The innovative technology we have in our silver Gleaner transverse combines sets us apart from the rest. We are committed to growing Gleaner, as evidenced by the investments we're making in even more aggressive advancements. And we feel that the best is yet to come!
We want to keep you in the family.
Today AGCO is building some of the best products in the industry, from our tractors with their innovative
CVT transmissions to our Hesston balers and our Sunflower disc harrows. Our future is brighter than ever. And our best days are ahead.
Our goal is to help make sure yours are too, by being there for you with a strong family of full-line dealers
who can provide you with the very best choices and the very best products.
For a very long time to come.
You have helped AGCO grow to become what it is today. We appreciate your loyalty more than you know. Given the chance, we will work harder than ever to reward that loyalty. And continue working to earn it,
every single day.
Thank You,
