Just wondering if anyone out there has used the website farmlead: www.farmlead.com for marketing their grain, and if so how did you find it. I'm always a little skeptical about online marketing sites...
I tried it a couple times. Had zero interest or luck. First time I paid to have samples graded and pictures taken and posted by their recommended lab and that was a giant waste of money, graded worse than 4 different elevators and never got the pictures up. Maybe it's better now but wasn't much traffic on it then.
It is hit and miss. Just like talking to a broker. Sometimes you get your price, sometimes you don’t. What I found is to put a reasonable price on and you get some conversations going. I hadn’t used it since last November, but did sell some feed wheat on there last week.
I think you gotta treat it for what it is currently- a decent way to move grain into feedlot alley, and to engage with US and specialty crop buyers, so naturally it isn’t overly useful if you’re not selling into those markets. Big grain companies seem to be ignoring the platform because the less transparency there is the better for them. If they could get enough momentum to force big companies to come there to buy grain I do believe that would be very positive for farmers as a whole but I don’t see how it’ll ever happen. Currently it is mostly VC funded and I believe it’s chances of ever becoming profitable on its own legs depends on the big grain buyers. I’m hoping they succeed but I don’t believe it is a slam dunk. That all said, it is free and pretty simple to post your grain, I sold durum on it last year to a US buyer for a price I absolutely never would have gotten if I ignored the platform. They keep updating the platform to make it easier to sort through the information as well. The customer service has been top notch as well. I’ve sold a fair amount of grain on it, all fees barley, durum and pulses, and am yet to have a bad experience. I can’t say the same for some of my experiences with more traditional brokers like Johnston’s